Impact management
Output isn't what counts – impact is!
The creation of shared value for oneself and affected stakeholders is what many companies and organisations care about today when they plan philanthropic programmes or projects. But at the latest when defining the benchmarks that are supposed to make the success of the measures tangible, many ask themselves the question: "What exactly are we measuring and how?" If companies want to achieve an impact for themselves and their stakeholders, it does not suffice to assess the performance or output of a measure, but rather the focus must be on the entire impact chain from the overarching goal to the means employed and the desired levels of impact – looking not only at the outcome as a learning field, but also the process as such.
The creation of shared value for oneself and affected stakeholders is what many companies and organisations care about today when they plan philanthropic programmes or projects. But at the latest when defining the benchmarks that are supposed to make the success of the measures tangible, many ask themselves the question: "What exactly are we measuring and how?" If companies want to achieve an impact for themselves and their stakeholders, it does not suffice to assess the performance or output of a measure, but rather the focus must be on the entire impact chain from the overarching goal to the means employed and the desired levels of impact – looking not only at the outcome as a learning field, but also the process as such.