Evaluation of Graubünden Ferien

Brugger + Partner conducted an evaluation of the tourism marketing organisation Graubünden Ferien on behalf of the Graubünden Economic Development and Tourism Agency. The evaluation focused on analysing the relationship between the requirements outlined in the performance mandate (input), the services delivered (output), and the impacts achieved with the target group (outcome). The organisational structures and reporting tools (implementation) were also assessed. The evaluation was carried out using a methodological approach that included document analysis and qualitative interviews with contributors, beneficiaries, members, and partners. The findings were compiled into a comprehensive report with actionable recommendations.