Strategic philanthropy and volunteering
Above and beyond what's required – or: doing good things even better.
In pursuing their (CSR) strategies, more and more companies are no longer satisfied with a sole focus on their core business, key support processes, and key stakeholders, but rather aim to achieve multidimensional added value for the company and society as a whole. This entrepreneurial engagement beyond the core business seeks to achieve a balance between social impact and corporate added value. Purely financial engagement is increasingly supplemented by the contribution of company's own expertise and skills to address social challenges – challenges that often have an understandable relevance to the company as well. Especially when addressing social challenges, this approach makes possible new, future-oriented ideas and projects during their early development phase and facilitates their progress, even though they would otherwise hardly attract support due to their risk profile.
In pursuing their (CSR) strategies, more and more companies are no longer satisfied with a sole focus on their core business, key support processes, and key stakeholders, but rather aim to achieve multidimensional added value for the company and society as a whole. This entrepreneurial engagement beyond the core business seeks to achieve a balance between social impact and corporate added value. Purely financial engagement is increasingly supplemented by the contribution of company's own expertise and skills to address social challenges – challenges that often have an understandable relevance to the company as well. Especially when addressing social challenges, this approach makes possible new, future-oriented ideas and projects during their early development phase and facilitates their progress, even though they would otherwise hardly attract support due to their risk profile.