BHP supported the leading Swiss manufacturer of household appliances in the development of a customised CSR roadmap. A benchmark analysis comparing V-ZUG with its competitors showed its positioning within the industry. With the help of interviews with the Executive Committee and important stakeholders, the current state of existing sustainability management was assessed. A roadmap was then prepared on the basis of the social, ecological, and economic challenges that were identified as relevant, the derived high-priority fields of action, and the company's aspirations. With the participation of BHP, V-ZUG now issues an annual sustainability report on its progress in these fields of action, based on GRI guidelines. By compiling and discussing the various sustainability indicators, awareness of sustainability was enhanced significantly within the company.