Swiss Import Promotion Programme

Brugger + Partner, SIPPO's implementation partner, worked together with SIPPO in 2024 to design and organise the Swiss Import Promotion Forum for the seventh time. The forum connects business support organisations from SIPPO countries with importer networks operating in SIPPO sectors, procurement professionals, category managers from major retailers, and industry experts. This year's event in Lausanne welcomed over 50 BSO representatives from 12 SIPPO countries among more than 130 participants. The keynote speeches, panel discussions, and breakout sessions addressed two key questions: How can the increasing demands for sustainable production and trade be met in the face of new and stricter regulations in the EU and Switzerland? What opportunities does this present for exporters? And: How can digitalisation support this focus on sustainability? The BSO representatives continued their dialogues with other forum participants during company visits on the following day.

Brugger + Partner, SIPPO's implementation partner, worked together with SIPPO in 2023 to design and organise the Swiss Import Promotion Forum for the sixth time. The event took place in June 2023 in Ittigen, Bern. Held in a new format, the forum centred on fostering exchanges between BSOs from SIPPO countries and Swiss import and import promotion organisations, Swiss business associations active in SIPPO sectors, and Swiss importer networks. The forum's content focused on identifying success factors for smoothly functioning trade networks.

Brugger + Partner, SIPPO's implementation partner, worked together with SIPPO in 2022 to design and organise the Swiss Import Promotion Forum for the fifth time. The event took place in June 2022 in Basel in a hybrid format. Under the theme "Bridging the Gap: Sustainable Supply Chain Management for SMEs – Financing Needs and Solutions", the forum focused on SMEs and their challenges in establishing and maintaining competitive trade relationships.

Brugger + Partner, SIPPO's implementation partner, worked together with SIPPO in 2021 to design and organise the Swiss Import Promotion Forum for the fourth time. Due to the covid pandemic, the forum was streamed as a professional online event from Hall 7 in Basel. Under the theme "Agile. Networked. Forward-looking.", the event centred on the resilience of trade chains from the perspectives of importers and exporters.

Brugger + Partner, SIPPO's implementation partner, worked together with SIPPO in 2019 to design and organise the Swiss Import Promotion Forum for the third time. Held on 7 November 2019 at the Fossil Group Europe building in Basel, the event focused on "Procurement 4.0". Experts and participants explored the effects of growing digitalisation on supply chains and export markets in emerging and developing countries.

Brugger + Partner, SIPPO's implementation partner, worked together with SIPPO in 2018 to design and organise the Swiss Import Promotion Forum for the second time. It took place on 15 November 2018 in the Rathaussaal at the Basel City Hall. Focusing on the theme of "Import Promotion – Free Trade Agreements Alone Are Not Enough", experts and participants discussed the measures and framework conditions needed in Switzerland to appropriately support imports.

Brugger + Partner, SIPPO's implementation partner, worked together with SIPPO in 2017 to design and organise the Swiss Import Promotion Forum for the first time. It took place on 23 November 2017 in the Rathaussaal at the Basel City Hall. Focusing on the theme of " Import Promotion – Who Benefits?", experts and participants discussed the challenges, solutions, and added value of sustainable supply chain management.